Business and Creativity
It’s one talent to generate ideas. It’s another to commercialize them. I suggest a partnership between creatives and functional efficients (as I call them). Functional efficients know what they are doing, and do it well. They are administrators, and engineers.
A relationship between these two groups seems to me more pragmatic than taking predominantly left-brained people and trying to make them develop their right-brain thinking. I am aware that these left- and right-brain definitions are not quite right, but they serve for my illustration. Functional efficients should at least understand that the creative process needs time in which to germinate ideas. They should have some contact with the creative process.
Only by respecting a creative space will ideas come into being and have the chance of growth. If the creative space is denied, then the danger is to fall back into well-marked pathways.
In other words, actions will be limited to doing what we have always done and simply try to do it faster, better, and more efficiently. But this is not a path that is open to the new.
